Robinhood Markets Inc. has begun offering spot trading in Sui’s native SUI token for U.S. customers, effective 19 Aug. 2025. The move expands the online brokerage’s crypto roster beyond the 20-plus digital assets it already supports on its platform. SUI is the utility token of the Layer-1 Sui blockchain, a network developed by Mysten Labs that targets high-throughput applications such as gaming and decentralized finance. An earlier blog post from Sui briefly flagged the Robinhood listing before being removed, suggesting coordination ahead of the official launch. The addition underscores Robinhood’s effort to attract retail crypto traders amid intensifying competition with larger exchanges. Users can now buy, sell and receive real-time price data for SUI alongside Bitcoin, Ether and other tokens on the company’s app and website.