SpaceX and Elon Musk are gearing up for a significant marketing campaign related to a new cryptocurrency project called $MARS, which is associated with the Mars Program set to launch in 2025. The project is built on the Ethereum blockchain and has garnered attention from various cryptocurrency enthusiasts. The $MARS token was initially discussed by Musk and Binance CEO Changpeng Zhao in 2021. As the project gains traction, its proponents are encouraging users to engage with the token on social media, promising rewards for participation. The low market cap of $MARS, estimated under $5 million, positions it as a potential investment opportunity amidst the growing interest in space exploration and related technologies.