The memecoin $PEPE has experienced notable growth throughout July 2025, breaking through resistance levels and reaching new highs above 1400. Market activity shows a steady increase in holders, with daily additions ranging from approximately 389 to 689 new investors. $PEPE's market capitalization stood at around $5.42 billion as of mid-July, about half of its previous all-time high near $11.6 billion. Projections suggest a potential market cap surge to between $20 billion and $42 billion during the ongoing bull run, which is expected to last over six months. This momentum is partly attributed to the concurrent rise of Ethereum ($ETH), which has been hitting all-time highs, and recent regulatory developments including the passage of the crypto GENIUS Act and BlackRock's filing to add staking to its Ethereum ETF. Additionally, $PEPE has gained increased visibility, with its subreddit reaching 50,000 members and a surge in Google searches. The coin is also noted as the second most popular token for swaps on Uniswap. High-profile endorsements include a post featuring $PEPE by former President Donald Trump on Truth Social. Market analysts suggest $PEPE is positioned for a significant breakout, potentially creating substantial wealth for investors during the remainder of the bull market. In comparison, other altcoins such as $XRP, $ADA, and $DOGE have reached all-time highs earlier in 2025 and are currently trading around $4.09, with expectations to reach $10 before this cycle's peak.