Apple is reportedly in discussions to develop a sequel to its successful movie "F1," which debuted with $155 million in box office revenue and received positive reviews. The original film stars Brad Pitt, who has been praised for his performance and is noted for his involvement in sports films, including "Moneyball." Industry sources and Variety have confirmed that plans for the sequel are underway. The success of "F1" aligns with Apple's broader strategy to strengthen its services segment. Despite the film's success, Apple faces challenges in its artificial intelligence development, with Siri upgrades delayed and potential increased reliance on external technologies. Additionally, Brad Pitt's role in "F1" has been highlighted as a lucrative venture, reportedly generating $40 million in advertising value.