Jun 11, 04:35 PM

Apple Spends $350 Million on Brad Pitt ‘F1’ Film, Unveils Haptic Trailer in Bid to Grow Media Arm

Apple Chief Executive Officer Tim Cook said the company’s growing investment in film and television is intended to be a self-sustaining business rather than a tool to drive hardware sales. In an interview with Variety released Wednesday, Cook described Apple as a “toolmaker” for creative professionals and stressed that he does not “have it in my mind that I’m going to sell more iPhones because of it.” The remarks come as Apple pours more than $350 million into “F1,” a Formula One drama starring Brad Pitt that will premiere in theaters before heading to Apple TV+. To promote the project, the company introduced what it calls a “haptic trailer,” which synchronizes the film’s race-car engine sounds with the iPhone’s vibration motor, offering viewers tactile feedback while they watch the preview on compatible devices. The Formula One push has fueled industry speculation that Apple may try to secure live racing rights for Apple TV+, expanding on its recent sports deals. Apple has not commented on any talks, but the initiative underscores a broader strategy to extend the reach of its content business beyond the traditional streaming battlefield.

#Apple #Tim Cook #Variety #Cook #iPhone #F1 #Formula One #Brad Pitt

Written with ChatGPT .

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