California's film and television industry is experiencing a resurgence as production companies seek to capitalize on new tax incentives. The state has allocated $109 million in tax credits, benefiting high-profile projects including Apple TV+'s 'Bad Monkey,' which received a $20 million credit to relocate from Florida. This initiative is part of a broader strategy to attract Hollywood productions back to California, amid competition from other states. In addition, San Diego is working to enhance its appeal by developing new production facilities in Chula Vista. A newly formed California Production Coalition, comprising 33 businesses and organizations, aims to lobby for state incentives to support the industry, highlighting the economic importance of film and television to the state. Governor Gavin Newsom emphasized the significance of these industries for California's history and economic future, noting the job creation potential linked to the latest tax credits.