A new coalition, the California Production Coalition, has been formed to advocate for the state's film and television industry, which is facing challenges as productions migrate out of California. The coalition, comprising 33 businesses and organizations including the Motion Picture Association (MPA), aims to lobby for increased state incentives and tax credits to retain film and TV projects. California Governor Gavin Newsom emphasized the importance of the film and TV industries to the state's economy and history, highlighting recent tax credits that aim to create jobs and bolster these sectors. The coalition's formation comes amid concerns over the loss of productions to other states, which are enhancing their tax incentives to attract filmmakers.