The release of James Gunn’s film "Superman" has led to a substantial increase in public interest in dog adoption, driven primarily by the character Krypto, Superman’s canine companion. Google searches for phrases related to dog adoption surged notably, with "adopt dog near me" rising by 513%, "rescue dog adoption near me" by 163%, "adopt a Schnauzer" by 299%, and "adopt a puppy" by 31% in the week following the movie’s premiere. This phenomenon, dubbed the "Krypto Effect," has been widely reported across multiple sources including The Wrap, Woofz, and Consequence. The character Krypto is inspired by a real dog named Ozu, whom director James Gunn adopted during the film’s development. This real-life connection has further amplified public engagement with dog adoption. Additionally, the film’s impact on popular culture and animal welfare has been noted internationally, with media outlets in various countries highlighting the surge in adoption-related searches and interest. The increased attention to shelter dog adoption coincides with a broader cultural embrace of pet adoption over purchasing pets.
👀This Tesla Vision entry is pawsitively cute. Juno is a good doggo.🐕❤️🐩 https://t.co/11Ezny7P1q
Ozu es el perrito que adoptó el director de Superman mientras escribía la película, y su papel ha traspasado pantallas pues tras el estreno de la cinta han aumentado la búsqueda de adopción de lomitos. 🐾👏🏻🙌🏻 https://t.co/x89c8fKcSf
Krypto’s real superpower? James Gunn’s Superman sparks 500% surge in shelter dog adoptions https://t.co/lIRHFTrxAY