Times Square has become a focal point for various new billboards, showcasing a blend of entertainment and promotional content. Notably, a giant billboard featuring Greta Lee, associated with the film 'Past Lives', has been erected nearby. Additionally, a new billboard for the series 'Agatha All Along' has also been spotted, further enhancing the vibrant advertising landscape of the area. The presence of these billboards highlights the ongoing trend of utilizing high-traffic locations for major promotional campaigns, drawing attention from both locals and tourists. Furthermore, a collaboration between Army West Point Football and Times Square NYC has been announced, indicating a partnership that may include promotional activities or events in the iconic location.