Paramount Pictures staged an unusual marketing stunt for Mission: Impossible – The Final Reckoning on 20 August, transmitting the film’s entire script as audio Morse code on its Paramount Movies YouTube channel. Viewers saw a static image featuring props from the franchise while a continuous stream of dots and dashes reproduced every line of dialogue, with an on-screen message claiming the tactic was necessary because the movie’s fictional AI antagonist, “The Entity,” had compromised regular streaming platforms. The broadcast mirrored the action thriller’s near-three-hour, 2-hour-50-minute running time and attracted more than 135,000 viewers before the feed was taken down, according to French outlet Le HuffPost. IGN confirmed the Morse code matched the screenplay verbatim, inviting fans to decode the text themselves. The gimmick coincided with the picture’s home-entertainment rollout. The Tom Cruise–led sequel, billed as the final installment in the 29-year-old franchise, became available for digital purchase on major platforms such as Amazon Prime Video this week for about US$20. A streaming release on Paramount+ has not yet been dated.