Billboard has launched the 2025 edition of its Fan Army Face-Off (#BBFanArmy2025), a fan-voted competition to determine the strongest fan armies supporting various musical artists. The contest began with a first round featuring matchups between fan groups of prominent artists such as Morgan Wallen, Kendrick Lamar, SZA, Taylor Swift (#Swifties), Billie Eilish, Lady Gaga (#LittleMonsters), Bad Bunny, Drake, Ariana Grande (#Arianators), Beyoncé (#BeyHive), Post Malone, Ed Sheeran (#Sheerios), BLACKPINK (#BLINKS), BTS (#ARMY), Cardi B (#BardiGang), and many others. Fans were encouraged to cast their votes to advance their favorite artists through the rounds. The competition progressed into the second round, where matchups included KATSEYE’s #EYEKONs versus Kendrick Lamar fans, Karol G’s #Bichotas, SZA supporters, Rihanna’s #Navy, Selena Gomez’s #Selenators, Nicki Minaj’s #Barbz, and more. Voting continued actively with fans urged to support their artists to move forward in the bracket. By late July 2025, Billboard announced the commencement of Round 2 voting and highlighted key face-offs such as Drake versus Shaboozey fans, Ariana Grande’s #Arianators versus SB19’s #ATIN, and Megan Thee Stallion’s #Hottiez versus Sexyy Red fans. The event has attracted global participation, with fan armies from various genres and regions competing for recognition as the strongest fan base. The Fan Army Face-Off remains ongoing as fans continue to vote in subsequent rounds to determine the ultimate winner.