Canadian rapper Drake referenced Bitcoin in his new song "What Did I Miss," released in early July 2025. In the track, he compares the volatility of Bitcoin's price to personal experiences, rapping, "I look at this sh*t like a BTC. Could be down this week, then I’m up next week." The lyric draws a parallel between Bitcoin's fluctuating value and the ups and downs of relationships and betrayal. The song was notably dropped during a surprise YouTube stream and has been recognized by various cryptocurrency media outlets as a cultural nod to Bitcoin's growing mainstream presence. This mention is seen as a sign of increasing adoption and recognition of Bitcoin within popular culture. The track has also sparked discussion within the crypto community and among music fans, highlighting the intersection of digital currency and entertainment.