Gap has relaunched its low-rise, "long and lean" denim line for the first time in 16 years as part of its Fall 2025 "Better in Denim" campaign. The campaign features the K-pop girl group Katseye, who star prominently in the new advertisements. The commercial also includes a soundtrack by Kelis, notably her 2003 hit "Milkshake," and has been praised for its inclusive approach without relying on dated tropes from the 2010s. The campaign has received positive attention for sticking to familiar successful elements and presenting a diverse, multiracial cast that aligns with contemporary cultural aesthetics. While some critics have labeled the ad as "woke," others argue that it conforms to traditional feminine beauty standards and is more visually appealing and relevant than competing campaigns, such as those by American Eagle. The discourse around the campaign reflects ongoing cultural debates about representation and advertising strategies in the fashion industry.