Cryptocurrency exchange Binance has introduced a month-long promotion that lifts the yield on its USDC Flexible Products to 12% annual percentage rate on balances of up to 100,000 USDC per account. The “APR Boost,” which runs from 11 August through 10 September, allows customers to deposit and withdraw the dollar-pegged stablecoin at any time while earning the higher rate. The move comes amid intensifying competition among digital-asset platforms to attract stablecoin deposits. Promotional yields on regulated fiat-backed tokens such as USDC have generally trended below double digits since 2022, making Binance’s offer one of the highest among major centralized venues. In a separate effort to court retail users, decentralized exchange PancakeSwap said verified Coinbase One members who execute at least US$100 in trades on its Base, BNB Chain or Arbitrum versions will be eligible for bi-weekly CAKE token airdrops worth a combined US$4,200 each round. The twin campaigns underscore how trading venues are combining high-yield products and token giveaways to shore up liquidity in the wake of last year’s market downturn.