Cryptocurrency exchange Binance has introduced a service that lets customers in the European Union convert digital assets or existing euro balances into fiat and withdraw the proceeds directly to Mastercard debit or credit cards. The company says settlements occur almost instantly, expanding on its previous bank-transfer options and giving its EU client base a faster bridge between crypto holdings and everyday spending. The move underscores intensifying competition among exchanges to integrate with mainstream payment networks. Within the same day, rival platform Bitget announced a parallel feature that provides instant crypto-to-fiat payouts through both Visa and Mastercard across more than 140 currencies. By streamlining off-ramps to widely accepted card rails, the firms aim to lower barriers for retail users and capture transaction volume that might otherwise flow through traditional banks.