Artificial intelligence is moving rapidly from experimental project to routine tool inside National Football League coaching rooms. Former Atlanta Falcons and New England Patriots executive Thomas Dimitroff estimates that roughly 75 percent of clubs now deploy some form of AI in weekly game preparation, although most applications remain basic. Teams are expanding those efforts as they look for new competitive edges that conventional scouting and analytics cannot supply. The Las Vegas Raiders have created a dedicated position—head-coach research specialist—for Ryan Paganetti, who says he expects to rely on AI "every single day" and believes a franchise will capture a Super Bowl within the next few years by exploiting the technology "at a very high rate." Raiders head coach Pete Carroll, 73, has emerged as one of the league’s most outspoken proponents, arguing that AI can help staff “utilize everything you can think of.” Coaches and technologists describe near-term uses that range from computer-generated call sheets and real-time coverage recognition to injury-risk modeling. Falcons offensive coordinator Zac Robinson says the shift from conventional analytics to a digital voice suggesting strategy "might be a little frustrating," but he expects such systems to become essential. The NFL will also roll out Sony’s Hawk-Eye 8K camera system this season to automate first-down measurements, providing another rich data feed that could accelerate AI adoption.