Nasdaq-listed GameSquare Holdings has expanded its Ethereum (ETH) corporate treasury strategy significantly since July 2025. Initially, the company raised $8 million to acquire ETH at $0.95 per share and received board approval for up to $100 million in phased ETH investments. The initial purchase included approximately 1,818.84 ETH at an average price of $2,749 per ETH. Subsequently, GameSquare increased its crypto treasury program limit to $250 million, acquiring an additional 8,351.89 ETH valued at around $30 million. Alongside this expansion, the company launched a $10 million Ethereum-based NFT yield strategy targeting annual yields between 6% and 10%, partnering with Dialectic to explore decentralized finance (DeFi) powered returns. GameSquare also acquired the CryptoPunk #5577 NFT for $5.15 million, further diversifying its digital asset portfolio. The firm now holds over $52 million in Ethereum and is positioning itself as a major player in the crypto treasury space, with plans to discuss its $250 million on-chain treasury strategy in an upcoming livestream. The company recently raised $70 million in fresh capital to support this aggressive expansion into digital assets and NFTs.