The UNFKearth initiative has launched a campaign aimed at social change through humor and art, featuring a $10,000 meme contest targeting SEC Chair Gary Gensler. The project, described as a 'meme-powered movement for change,' encourages participants to create memes that will be displayed on a truck driven around Gensler's office. This initiative, which includes social games and pranks, has been characterized as a cathartic outlet for frustration, particularly among those critical of Gensler's regulatory actions in the cryptocurrency space. The campaign is being promoted by various influencers and aims to engage the public in a creative form of protest.