Yapyo, a decentralized mindshare engine built on the Arbitrum blockchain and powered by KaitoAI, has launched a presale for its native token $YAPYO. The platform enables users to monetize their social influence by participating in a leaderboard system that ranks users based on their engagement and content related to Arbitrum. Top participants, referred to as "Yappers," receive early access to the presale with allocation caps of up to $300 for the top 100 and $80 for ranks 1001 to 5000. The presale, hosted on the @gu_trade platform and powered by Arbitrum, began on June 30, 2025, at 1 PM UTC, with a 30-minute early access window for top leaderboard members. Yapyo aims to create a "mindshare flywheel" where social capital is tokenized and rewarded, including protocol fees and bootstrapped $YAPYO and $ARB tokens for leading contributors. Following the token generation event (TGE), staking for $YAPYO was activated, allowing holders to stake their tokens for $sYAPYO and earn yield from protocol revenue. The project has drawn comparisons to Loudio, another social capital token, with expectations that Yapyo could achieve substantial market capitalization growth. The presale snapshot considered user activity over seven days, emphasizing sustained engagement rather than short-term spikes. Token claims were scheduled shortly after the presale, with trading commencing on CamelotDEX via the Arbitrum network. Yapyo's launch has coincided with a notable increase in Arbitrum's native token ARB price, rising over 20% on the day of the presale. The platform continues to develop features such as a separate staking program for top Yappers and plans for potential airdrops to stakers, positioning itself as a novel integration of social influence and decentralized finance on Arbitrum.