Yapyo, a decentralized mindshare engine built on the Arbitrum blockchain and powered by KaitoAI, has launched a token presale targeting its top community influencers, known as "yappers." The $YAPYO token presale went live on July 1, 2025, at 1 PM UTC on the @gu_trade platform, with early access granted to the top 1,000 yappers for a 30-minute window before the public sale. The presale allocation allowed up to $300 per top 100 participant, with market capitalization targets ranging from $3 million to $30 million, and expectations that Yapyo could reach valuations comparable to Loudio, another Arbitrum-backed protocol. The leaderboard, which tracks influence based on engagement over a seven-day period, determined presale eligibility, with a snapshot taken shortly before the sale. Participants were required to submit their Arbitrum wallet addresses to qualify. Post-token generation event (TGE), Yapyo introduced staking for $YAPYO holders, enabling them to earn yield through $sYAPYO, backed by Arbitrum's protocol revenue. Top yappers also stand to earn protocol fees and bootstrapped tokens including $YAPYO and $ARB, with separate staking reward pools planned for high-ranking participants. The project emphasizes "influence mining," where users generate value by creating social engagement, effectively tokenizing social capital. Following the presale, $YAPYO began trading on CamelotDEX via the Arbitrum network, with initial market valuations around $4 million, and some projections suggesting potential 10x returns for early presale participants. The Yapyo initiative has generated notable interest within the Arbitrum community, contributing to a 20% daily increase in Arbitrum's native token, ARB.