Zora, an onchain social platform backed by Coinbase, recently launched its $ZORA token airdrop, introducing a new "content coins" paradigm that ties fungible tokens to media such as photos and videos. This approach aims to enhance liquidity in collecting digital content and enable creators to earn from trading fees driven by attention. The $ZORA token is now available on Coinbase's iOS and Android apps under the Experimental label, allowing users to buy, sell, convert, send, receive, or store the asset. However, the airdrop faced criticism for its silent launch and complex claim process. Some community members have also expressed concerns over Zora's previous practices, including allegations that the project extracted approximately 2,000 ETH from the market within a year through "Freemint" NFT distributions. Despite the controversy, Zora continues to be recognized for pioneering the intersection of art and crypto, with early experiments such as $FAME, $TAPE, and Hanging Gardens. Additionally, users can purchase coins directly on the Zora platform using $ZORA tokens.