Several major streaming services are implementing price increases in 2025 amid efforts to introduce new features and offset revenue risks. Apple TV+ has raised its subscription price by 30%, marking its first increase in nearly two years, as part of a broader strategy that includes launching AppleCare One and a paid Health+ service next year. In response to the price hike, Apple TV+ is offering a promotional discount of 54% off for two months, reducing the monthly cost to $5.99 to mitigate subscriber cancellations. Spotify is also increasing its Premium subscription price from €10.99 to €11.99 in multiple regions starting September, aiming to support new features and pursue growth toward a billion users. However, Spotify's plans to launch a more expensive "super premium" tier targeted at music super fans have been delayed for years due to challenges in securing partnerships and margin issues. Netflix has faced regulatory scrutiny in Poland after raising some subscription fees by up to $2 without obtaining explicit user consent. Meanwhile, bundled offerings like Disney+, Hulu, and ESPN Unlimited are available for $29.99 per month for the first year, providing competitive options in the streaming market.