Crypto.com has launched a new institutional cryptocurrency custody service in the United States through its newly established Crypto.com Custody Trust Company. This service aims to provide secure and regulated asset storage solutions for institutions and high-net-worth individuals. The launch is part of Crypto.com's strategy to expand its presence in the North American market. In addition to custody services, Crypto.com is also entering the sports prediction market, allowing users to place bets on events such as the Super Bowl using digital assets. This move comes as the U.S. sports betting market has generated $14.3 billion in revenue this year, highlighting the growing interest in cryptocurrency-based betting solutions. The new services will also extend to Canadian customers, with digital assets from users in both countries being transferred to the trust company in the coming weeks.