Amazon and Comcast-owned NBCUniversal said on 28 August they have struck a multi-year distribution pact that brings the ad-free tier of Peacock to Prime Video Channels, marking the first time the streaming service is sold inside Amazon’s marketplace. Prime members in the United States can subscribe to Peacock Premium Plus for $16.99 a month or $169.99 a year, gaining access to NBC’s Sunday Night Football, Premier League soccer and Olympics coverage alongside Amazon’s own programming and more than 100 other third-party services. The agreement extends several existing relationships between the companies. Peacock will remain available on Amazon Fire TV devices, Universal Pictures films will continue to be offered for rental or purchase on Prime Video, and the Prime Video app will keep its placement on Comcast’s Xfinity X1 and Xumo platforms. Peacock reported 41 million subscribers at the end of the June quarter, when its operating loss narrowed to $101 million from $348 million a year earlier. NBCUniversal executives said the Amazon storefront could expand the service’s reach and serve as a model for future distribution deals.