Fitch Ratings said in a note released on 26 August that the rapid advance of artificial intelligence presents a dual challenge for North American software companies, warning that the technology could both disrupt existing business models and unlock significant new revenue opportunities. The credit-rating agency urged issuers to weigh heightened competitive pressure against potential efficiency gains and product innovations as they decide how aggressively to invest in AI. Fitch did not announce any immediate rating actions but indicated it will continue monitoring how companies manage the transition.