Netflix is launching a new AI-powered search feature integrated with ChatGPT technology, allowing users to find movies and series by expressing their preferences in natural language. This update will initially be available as an opt-in beta for iOS users and aims to simplify the content discovery process on both iPhone and smart TV apps. Despite these enhancements, Netflix has stated it currently has no plans to utilize recent App Store changes to add subscription links. The rollout is expected to take place within the week, marking a notable shift in how users interact with streaming content on Netflix and potentially influencing subscription models on platforms like Amazon Prime Video.