Reddit is repositioning itself as a search engine, aiming to challenge Google’s dominance in the space by leveraging its vast repository of human conversations. The company has paused plans for paid subreddits to focus on becoming the go-to platform for search, capitalizing on the fact that many users already prefix their Google searches with "reddit." Reddit’s unique value proposition lies in its extensive, user-generated discussions, which are seen as a strong foundation for building effective AI-driven search tools. The platform is recognized as the most cited domain for AI across various models, underscoring its importance in AI development. Industry observers note that Reddit’s human-centric content could make it a notable contender in the evolving AI-powered search market.