Google está matando la web con su IA... y le da igual https://t.co/0uGGaTr22s https://t.co/ZaVCWalAcm
In news that won't surprise anyone seeing their Google referral traffic tank, a Pew Research Center study suggests that few people explore beyond Google’s AI-written search summaries. https://t.co/00owsM4jbr
"Is AI Killing Google Search? It Might Be Doing the Opposite" https://t.co/dTRJuL84LD Interesting: https://t.co/6Scy8dcgv8
A recent study by Pew Research Center indicates that the introduction of AI-generated summaries on Google Search has led to a notable decline in user clicks on external links. Reports suggest that these AI overviews have caused approximately a 7% drop in traffic to websites, as users increasingly rely on concise AI summaries rather than exploring full content on linked pages. This trend has raised concerns among news organizations and web publishers about potential reductions in site visits, with some fearing a traffic decline of up to 79% as AI summaries become more prevalent. Despite initial expectations that AI-powered search alternatives might challenge Google's dominance, current observations show Google maintaining its lead, partly due to the integration of AI summaries within its search results. The shift in user behavior prompted by AI summaries is seen as having a significant impact on internet traffic patterns and the broader web ecosystem.