Advent-Backed NIQ Raises $1.05 Billion in NYSE Debut

Consumer-insights provider NIQ Global raised $1.05 billion in its U.S. initial public offering, selling 50 million shares at $21 each. The pricing gives the Chicago-based company, backed by Advent International and KKR, an implied market value of about $6.35 billion. The stock is scheduled to begin trading on the New York Stock Exchange on 23 July under the symbol “NIQ.” J.P. Morgan, BofA Securities and UBS led the underwriting group. NIQ said it will use a portion of the proceeds to repay debt, with the balance earmarked for working capital and general corporate purposes. NIQ, spun out of Nielsen Holdings in 2021, serves roughly 23,000 clients including Coca-Cola, Nestlé and Sony. For the quarter ended 31 March, the company reported revenue of $965.9 million and narrowed its net loss to $73.7 million from $173.9 million a year earlier.