Asset managers are accelerating the launch of actively managed exchange-traded funds (ETFs) as they seek to capture market share. Recent filings from major firms such as BlackRock, Fidelity, and Invesco indicate a growing trend towards these investment vehicles, which aim to democratize strategies previously reserved for elite investors. The competition is intensifying as trend-chasing hedge funds face new challenges from these ETFs, particularly in the managed futures segment, which currently has a market size of $340 billion. The evolving landscape of ETFs is also influenced by changing interest rates and the potential for cryptocurrency ETFs, suggesting that 2025 could be a transformative year for the sector.