A new Bitcoin treasury company, identified by the ticker $CEP, has emerged as a notable player in the market, attracting attention for trading at a high premium relative to its Bitcoin holdings. This premium is attributed to expectations that $CEP's value could exceed $1 billion, driven by its strategy of growing its Bitcoin balance sheet through issuing equity, debt, and securities. The company has been more aggressively marketed than MicroStrategy ($MSTR), with extensive use of social media and promotional tactics. Brandon Lutnick, associated with $CEP, is reportedly able to access bond markets even as convertible debt markets tighten, suggesting potential for significant stock price appreciation despite possibly acquiring fewer Bitcoins than competitors like Michael Saylor's MicroStrategy. Market observers anticipate substantial growth for $CEP over the next 24 months. Additionally, Lutnick has launched a second SPAC, $CEPO, which is also experiencing notable gains. Other Bitcoin treasury companies mentioned include $XXI (Twenty One).