Celsius Holdings (CELH) has seen a notable decline in its stock price, dropping 51.7% in 2024, following substantial annual gains of 57%, 39.5%, and 48% in the previous three years. As of early 2025, the market capitalization of CELH stands at $6.42 billion, a significant reduction from $13.5 billion a year earlier. Market observers are now watching for potential recovery signals, with some traders speculating on the stock's future performance. In contrast, Monster Beverage's stock price has decreased by 8.8% in 2024 to $52.56, after a 17% increase in 2023. Traders are particularly interested in the January Effect and its potential impact on CELH's performance.