Coinbase, recently added to the S&P 500, is generating approximately $200,000 daily in fees from its Ethereum Layer 2 (L2) operations and holds over $340 million worth of Ethereum as part of its treasury reserves. This marks a notable integration of Ethereum into the traditional financial sector, with Coinbase leveraging Ethereum's L2 technology to profitably grow its on-chain business. Industry observers highlight that Ethereum is becoming central to the future strategies of major financial and technology companies, including BlackRock, Fidelity, Stripe, Kraken, Deutsche Bank, Sony, and Visa. The adoption of Ethereum and its L2 solutions by a prominent S&P 500 company signals a broader trend of corporations incorporating cryptocurrency assets and blockchain technologies into their operations, potentially reshaping the economy towards greater interoperability and self-sovereignty for crypto applications.