Meta Platforms Inc. (META) reached a significant milestone by breaking $600 per share for the first time on October 7, 2024. This achievement comes after a series of positive developments for the company. Analysts from UBS and Guggenheim raised their price targets for META, citing an acceleration in ad budgets and improved consumer sentiment. Additionally, KeyBanc and Cantor Fitzgerald also increased their price targets to $655 and $670, respectively, pointing to strong ad market performance and favorable currency movements. The company's strategic decisions, including a $50 billion buyback in 2021, have been validated by this recent surge, rewarding long-term shareholders. Analysts also noted the recovery in brand advertising and the positive impact of Reels.