MicroStrategy reported a $14 billion fair value appreciation in its Bitcoin holdings during the second quarter of 2025. The company resumed Bitcoin purchases between July 7 and July 13, acquiring an additional 4,225 bitcoins for $472.5 million at an average price of $111,827 per coin. This brought MicroStrategy's total Bitcoin holdings to over 600,000 BTC, with a total value exceeding $73 billion. Meanwhile, corporate Bitcoin holdings overall surged to 847,000 BTC, valued at approximately $91 billion in Q2 2025, reflecting growing institutional adoption. The market capitalization of MicroStrategy has increased more than 100 times since adopting its Bitcoin treasury strategy. Additionally, there was a notable $1.1 million bullish options bet on MicroStrategy shares as Bitcoin reached new all-time highs.