Morgan Stanley has upgraded several stocks, including e.l.f. Beauty (ELF), RH, Wix (WIX), and Semrush (SEMR), citing growth potential and other positive factors. For e.l.f. Beauty, the firm upgraded the stock to Overweight from Equal Weight, highlighting a compelling valuation and long-term growth potential despite a recent pullback. The price target for e.l.f. Beauty was set at $153, based on a valuation of 30 times next twelve months' earnings per share, which is below the five-year average. Growth catalysts for e.l.f. Beauty include US share expansion, international growth, and the Naturium brand. RH was also upgraded to Overweight from Equal Weight, with Morgan Stanley noting that the stock is underappreciated and poised for growth due to new collection launches and favorable conditions for high-income households, as well as the removal of reversion overhang. Wix and Semrush were upgraded due to their growth and potential in AI, with Wix being well-positioned in the self-creators market benefiting from AI advancements.