Nu Skin Enterprises has announced the strategic sale of its social influencer platform Mavely to Later for $250 million. The acquisition, backed by Summit Partners, was confirmed by Later's CEO Scott Sutton, who indicated that the company is actively seeking more mergers and acquisitions in the influencer marketing space. Following the announcement, Nu Skin's stock rose by 14% in pre-market trading. Mavely is known for its commission-based model that compensates social media creators for sales they generate.