Roth/MKM raised its recommendation on Lyft Inc. to Buy from Neutral and lifted its 12-month price target to $19 from $16. In a research note, the brokerage said it now values the ride-hailing company on 2026 estimates, reflecting stronger operating metrics and an improved outlook for profitability. The analysts cited record highs in Lyft’s ridesharing key performance indicators, EBITDA and free-cash-flow margins as evidence that the firm’s cost-control measures are taking hold. Although second-quarter revenue growth was described as “a tad soft,” Roth/MKM said the momentum in operating efficiency offsets the top-line shortfall. Lyft shares initially traded lower but reversed course after the upgrade and were recently higher in afternoon trading.