Wolfe Research Upgrades Roblox, Sees Shares Reaching $150

Roblox Corp. gained in early New York trading after Wolfe Research upgraded the videogame platform company to Outperform from Peerperform and lifted its price target to $150. The stock rose roughly 2% to about $117, extending a recent rebound. Wolfe analysts said they increased their fiscal-year 2026 bookings and EBITDA forecasts by 7% and 13%, respectively, citing stronger contributions from regional pricing adjustments and an emerging advertising business. The firm now models about $318 million in incremental bookings tied to regional pricing and $300 million in ad revenue by 2026, arguing that these drivers strengthen the platform’s growth flywheel.