Williams-Sonoma Inc. lifted its full-year revenue guidance after reporting better-than-expected second-quarter results, underscoring resilient demand across Pottery Barn, West Elm and its namesake banner despite escalating trade pressures. For the quarter ended 31 July, revenue rose to $1.84 billion while earnings reached $2.00 a share, generating net income of $248 million. Comparable brand sales increased 3.7%—the retailer’s second consecutive quarter of positive growth—and operating margin expanded to 17.9%. The company now projects fiscal-2025 comparable brand revenue to climb 2%–5%, up from a prior outlook of up to 3%, and reiterated its margin target. Management credited pricing discipline, an improved product mix and artificial-intelligence tools that refine forecasting and inventory management. Williams-Sonoma said incremental tariffs on imported furniture have doubled since May to about 28%. It is accelerating inventory purchases, diversifying sourcing and pursuing other cost-offset measures to cushion the impact, while preparing for the possibility of additional U.S. levies under President Donald Trump’s trade policy. The results add to evidence of a tentative rebound in the U.S. furniture market and highlight how well-capitalized home-goods retailers are adapting to the latest round of tariff headwinds.