
Amazon's efforts to revamp Alexa for the generative AI era have faced setbacks, with former employees criticizing the company for falling behind in the voice assistant arms race. Insiders reveal challenges in getting 'magic' out of the LLM technology, impacting Amazon's competitiveness against rivals like Apple's Siri.





Amazon's Alexa troubles as detailed by insiders: "The message was to 'get some magic' out of the LLM, the research scientist said. But the magic never happened" https://t.co/FreSQxf4qf
Amazon is reportedly way behind on its new Alexa: Amazon’s new Alexa has apparently suffered some setbacks. | Illustration by Alex Castro / The Verge In the voice assistant arms race, the frontrunner may be about to finish last. On the… https://t.co/WWf3aIIBPt #ai #ainews
How Amazon blew Alexa’s shot to dominate AI, according to more than a dozen employees who worked on it https://t.co/zXtRFnchmF via @FortuneMagazine