Apple is preparing to launch its iPhone 17 series in early September 2025, which will include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The new lineup is expected to feature several design and camera upgrades. Notably, the iPhone 17 Pro models will see a repositioning of the Apple logo on the back for the first time in six years, moving it to the center bottom to accommodate a redesigned, wider camera bar. The Pro models are also rumored to introduce a scratch-resistant, anti-reflective display, enhancing durability and screen clarity compared to previous Ceramic Shield technology. Camera improvements on the iPhone 17 Pro include up to 8x optical zoom, a new professional camera app, and an additional camera control button, marking what could be Apple's largest camera upgrade to date. Additionally, the Pro and Pro Max models may be offered in a new copper-like orange color, alongside traditional shades like black, gray, silver, and dark blue. The iPhone 17 Air is expected to be slimmer and may feature a light gold color option. All models are anticipated to run on the next-generation A19 chip. Pricing and availability details have been leaked for markets including India, the USA, and Dubai, with the official unveiling likely in the second week of September 2025.