Apple is preparing to launch its iPhone 17 series in September 2025, which will include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The iPhone 17 Pro and Pro Max are expected to feature a redesigned camera bar that will prompt the first repositioning of the Apple logo on the back of the device in six years, moving it to the center bottom to accommodate the new camera layout. The iPhone 17 Pro Max is rumored to include the largest battery ever in an iPhone, with a capacity of approximately 5,000mAh, an increase from the 4,676mAh battery in the iPhone 16 Pro Max, potentially offering up to 35 hours of usage. The series will also bring several camera upgrades, with the Pro models expected to have enhanced camera features, including a 48MP telephoto sensor on the Pro Max. Design changes include a sleeker aluminum frame for the Pro models and a MagSafe redesign to ensure the Apple logo remains visible through cases. The iPhone 17 Air is anticipated to debut in a new light blue color variant, described as a 'barely blue' shade that may appear white in low light. Pricing is expected to be higher for the Pro Max model compared to its predecessor, with launch details and specifications being closely followed. The phones will be available in multiple colors across different models, with the iPhone 17 and iPhone 17 Air rumored to come in up to nine color options. Overall, the iPhone 17 series aims to deliver incremental but notable improvements in battery life, camera technology, design, and color variety.