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Aug 1, 08:59 PM
Apple’s Cook Rallies Staff Around In-House AI Push
Tech
AI

Apple’s Cook Rallies Staff Around In-House AI Push

Authors
  • Bloomberg
  • Evan
  • Mark Gurman
4

Apple Chief Executive Officer Tim Cook used a rare companywide meeting on 1 August to rally employees around the company’s artificial-intelligence ambitions, calling the technology “ours to grab” and comparing its potential to the breakthroughs that followed the iPod, iPhone, iPad and Mac. Cook said Apple’s in-house semiconductor designs will be central to the strategy and described the coming AI wave as “as big or bigger” than the internet, smartphones, cloud computing and mobile apps. The closed-door session was held the morning after the company released its quarterly earnings.

Written with ChatGPT .

Additional media