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Chase to allow advertisers to target bank customers based on their purchasing history. https://t.co/zORhPym7hr Click the image to read more:
Chase to let advertisers target customers based on their purchases https://t.co/GbSm6B0Xo6 https://t.co/oerrVrYlOP
Chase to allow advertisers to target bank customers based on their purchasing history https://t.co/ti1VwvEji0
Chase Bank has introduced a new advertising unit aimed at leveraging customer transaction data to target them with advertisements. This move places Chase among other retailers like Walmart, who are utilizing their first-party data to offer ad opportunities. The announcement has sparked discussions around privacy and the use of purchase history for targeted advertising.
