In a significant development within the tech industry, Epic Games, along with major technology companies such as Meta, Microsoft, and X (formerly Twitter), have taken a stand against Apple's App Store policies. These companies are challenging Apple's stringent control over third-party software and its payment system, citing a clear violation of the Sept. 2021 injunction. Epic Games has announced plans to launch an alternative iPhone app store, promising to charge developers a 12% commission on sales, a move aimed at shifting billions of dollars away from Apple and Google. This collective action underscores the ongoing battle over app store fees, the push for more open payment options, and the rejection of App Store anti-steering changes, highlighting the industry's resistance to Apple's current policies.