The gaming industry is experiencing significant advancements with the integration of generative AI technology. AI-powered non-playable characters (NPCs) that do not require scripts are poised to make games more immersive. Additionally, a new system called GAVEL, developed by researchers including Alex Padula, Matthew Stephe, Piette Ric, and Dennis Soemers, uses a fine-tuned large language model to generate novel board games. This evolutionary game design system represents a leap in creative game development. Companies like Nvidia, EA, and Ubisoft are exploring the potential of generative AI to revolutionize game development and enhance user experience. However, some developers express concerns about the implications of this technology, as reported by BBC.