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Nikon's acquisition of RED offers the potential for Nikon to not only transform its own video products but the cinema space at large. https://t.co/dRiwGvDWzi
Plus: Reddit helps brands find all your comments, Dodge debuts an electric muscle car, and Nikon buys the cinematic camera company Red. https://t.co/kpyjoWpwXL
Nikon is a gigantic company great at making lenses so it makes sense to buy a relatively tiny company that’s better at making the actual cameras. BorrowLenses probably started losing customers en masse from their constant lying about things being broken and needed a way out. https://t.co/HpGvsWAksG
Japanese camera giant Nikon has announced its acquisition of RED Digital Cinema, a renowned U.S. movie camera manufacturer known for its high image quality. The move marks Nikon's entry into the professional video space, leveraging RED's expertise in camera manufacturing.
