The United States Tennis Association is pairing record prize money with equally eye-catching menu prices at this year’s US Open, which started 24 August and now stretches across 15 days. Players will compete for a $90 million purse—up 20% on 2024—with the men’s and women’s singles champions each taking home $5 million, the highest payout in Grand Slam history. Spectators willing to splurge can sample a $100 chicken-and-caviar ‘Golden Nugget’ created by Manhattan’s COQODAQ, a $39 Champagne-based ‘Watermelon Slice’ developed with hotel sponsor IHG, or the tournament’s staple $23 ‘Honey Deuce’ vodka cocktail. Sales of the Honey Deuce alone reached 556,000 drinks last year, generating roughly $12.8 million. The premium offerings underline the Open’s expanding commercial scale. Attendance surpassed one million for the first time in 2024, and the USTA is also in the midst of an $800 million renovation of the Billie Jean King National Tennis Center that will add luxury suites and a player performance center by 2027.