The Ninth Circuit Court of Appeals, sitting en banc, reversed a prior panel decision to hold that a non-resident corporation providing a web-based payment processing platform is subject to specific personal jurisdiction in California. This ruling potentially broadens the scope for e-commerce lawsuits to be brought in California, especially under privacy and consumer protection laws. The court also expanded the scope of private actions under the California Consumer Privacy Act (CCPA) to include pixel tracking practices. Additionally, the Ninth Circuit reinforced stricter standards for online user agreements, emphasizing the importance of businesses taking their terms of use seriously. These developments signal increasing legal scrutiny on online platforms and e-commerce businesses operating in or targeting California consumers.